The Squirrel Collective
I have been in love with Tessa’s The Squirrel Collective technicolour crochet makes for a while. Their amazing crochet flowers and blankets are there everyday cheering up my Twitter and Instagram newsfeed! So The Rollercoaster of Running an Indie Business Facebook community brought us together and I was so excited when Tessa asked me to design her logo.
The Squirrel Collective is an online shop selling handmade crochet and embroidery items like cosy granny blankets and colourful cushions. Tessa wanted a logo to give her business a professional identity that resonates with the audience, reflecting all the fun and colour to her existing and potential customers.
My design style is hand drawn and colourful so it was the perfect fit to represent fun, handmade crochet products. We decided to go with the acorn shape and incorporate stand out bright colours into the design. I drew the wiggly 'the' to represent yarn used in crochet, and then the bold hand drawn typeface underneath to fit in with the current handmade style font that was already being used across the brand.
This is the finished design and I'm so happy with the outcome! Here are some kind words from Tessa about her experience working with me:
"Nikki is an awesome illustrator and was the perfect fit for our new logo. She somehow knew exactly what we wanted when we didn't ourselves! The design is fun and colourful and perfectly represents our brand. Nikki was helpful, wonderful at keeping us updated with the progress and so easy to work with. We highly recommend her to anyone looking to update their image."
Below are a few of my favourite makes from The Squirrel Collective, check out more of their amazing work here
If you would like me to design a logo for your business, tell me your ideas and I'll get right back to you with more details and prices! 😊